Price it to Sell

Pricing your home is no simple matter. Too low and you lose money, obviously. Too high, and you lose buyers. There really is a just right price for every home and seller.

Setting your home sale price should be based heavily on the market and comps in your area. The comparison process involves researching homes that are on the market or have recently sold that are similar to yours in size, condition, location, amenities, etc. can advise you on the additional value (or deficit) of your home’s unique features and factor that into the equation.

Beware of any agent who names a higher listing price that his competitors. This technique is sometimes used by agents to secure more listings, but it hurts the seller in the end. Higher listing prices should always be justified. Don’t fall into the trap of setting too high a price, with the justification that you can always lower the price if it doesn’t sell. Your buyers will have comps, too. They’ll know the home is overpriced and distrust the sale. What’s more, the longer a home stays on the market, the less perceived value it has.

Do your research. Ask you agent to validate and justify any suggested prices. Be wise and cautious, and start with the right sale price for your home.


Client Login

CalBRE # 01523620
At Century 21 NorthBay Alliance, we service all types of real estate in Santa Rosa, Sonoma County, Sebastopol, Oakmont, Petaluma, Rohnert Park, Cotati, Sonoma, Lake County, Petaluma, Guerneville, Healdsburg, Cloverdale, Forestville and the entire Sonoma Valley Wine Country. Our Realtors and Real Estate Agents, live and work in Sonoma County which is located in the North Bay Area of California. The type of real estate offered ranges from single family homes, condos, and townhouses, to vineyards, land, ranches, lots, units, commercial property and more. If you are thinking about relocating to our area, contact our relocation department and we can help you sell your current home and find a home in the beautiful wine country.

Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. CENTURY 21® and the CENTURY 21 logo are registered marks licensed to Century 21 Real Estate LLC. All other trademarks and service marks are the property of their respective owners. Neither Century 21 Real Estate LLC nor any of their respective franchisee's affiliated companies provides any product or service described herein. Not all products and services are available in all states. All products and services are provided by the applicable service provider described herein.

Equal Housing Opportunity Equal Housing Opportunity.

© 2019 PressRE.com Website Design by Properties Online, Inc.